How PPC can help your Small Business – Digital Marketing

Most small business owners are afraid to approach new marketing initiatives because of budget constraints. In a recent report, it is found that 50% of small businesses are investing in pay-per-click (PPC) advertising.

It is a cost-effective way to drive traffic to your website and you only pay when your ad is clicked. Bidding is used to set ad prices, which allows you to be flexible with your ad spend. Unlike many other marketing strategies, PPC enables you to reach and engage your target audience with ease.

According to Google, 75% of online shoppers likely to visit stores after finding local information in search results.

Five digital marketing techniques for your small business marketing.

People will look at the ads, and do click on them. PPC is a measurable, quick responsive medium to target your customers.

Retargeting: This allows you to serve targeted search ads to people who have already visited your website or app. Once leads enter the marketing funnel, each successive interaction with your brand increases the likelihood of a purchase. Retargeting keeps your brand top of mind with interested customers and engages with them to build the relationship.

Display campaigns: We personalize your audience and serve ads to people on websites related to your product or service. When someone who is already visited your site and visits other sites in the Google Display Network, your ad will appear on the site. Whether you want to aim brand awareness or conversions, you can engage your prospects with relevant messaging and call-to-action (CTA).

PPC provides instant visibility to a relevant audience in the search engine results page according to their query.

A survey by WordStream says, 41% of all clicks go to the top three paid ads on search results pages.

Convert Your Buyers: Leads in the late stages of your marketing funnel aren’t looking for resources, they are looking for results. The results would-be customers are inclined to click on ads that promise such a solution.

Capitalizing on purchase intent keywords will target your buyers and converts them on their first move.

Drive Profit: PPC provides a high return on investment. Since you can limit the expenditure per click, you are in complete control of your ad spend. But before you can drive results with PPC ads, you must identify which keywords/search terms will generate a profit for your business.

Refine and Optimize: PPC’s low-cost and quick results let you take a frequent approach to PPC campaigns. Running a campaign for a couple of weeks and monitoring the impact of your PPC campaign with tools like Google Analytics, Google Adwords, leads to looking at better-performing campaigns.

We will run tests on specific landing pages and web page copy to determine the most effective approach. Finding result oriented keywords need experts. Clixterra has a strong marketing team with good strategies to make the most of your PPC marketing. Let’s talk.

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