Advertising Operations

Disruption remains the norm for Advertising Operations. Ad Ops is often stretched and understaffed—and media & entertainment companies frequently lack the necessary tools, training or strong career paths to bolster these capabilities within their organization.

Ad Operations

Disruption remains the norm for Advertising Operations. Ad Ops is often stretched and understaffed—and media & entertainment companies frequently lack the necessary tools, training or strong career paths to bolster these capabilities within their organization.

The  Battle for Talent                                                                        
Role complexity leads to long onboarding
Skill-building requires investment
Top talent hard to retain 

Exponential Volume
Ad transactions are increasing exponentially
Content is expanding across devices and platforms
Linear TV is fragmenting

Revenue Pressures
Unclear operational efficiency gains
Advertisers want value-added services
Dependence on analytics to drive yield

Tools Proliferation
Multiple platforms required
Unique processes, interfaces for each
Tools not meeting business needs

CAPABILITIES OF HIGH PERFORMANCE

Successfully transforming Advertising Operations creates strategic lift across the organization. Effectively outsourcing commodity-type functions can bring increased efficiencies, integrated capabilities, greater functionality, and improved satisfaction—with reduced investment in service transition.

Ad Analytics
Improved targeting and ROI through audience, inventory and performance analytics 

Advertiser Support
Consultative support services for new and potential advertisers that help them optimize campaigns and grow their business 

Ad Product Development
Design and development of digital content in a follow-the-sun delivery model to accelerate time to production while reducing investment 

Ad Campaign Support
Trafficking, serving, monitoring, quality assurance and platform support ensuring high quality and efficient 24/7 ad delivery 

Multimedia Platform Support
Design, implement and deliver a leading-edge, cross-media digital advertising platform based on pre-integrated best of breed market products provided by selected partners