To understand performance of marketing programs, inspect website behavior, but also understand the channels driving traffic, such as advertsing, email, and social media.
Analytics is used to collect, analyze, and interpret behavioral data. The derived interpretations are then used to make business decisions regarding what should be done online to understand and connect with customers.
With multiple ratios, reports, and analytic tools to choose from, there will be many different ways for your business to tangibly measure your business’ overall performance online. While it will likely be worth your time to at least take a look at many different Key performance indicators, over time. Measured in each platform as a part of an overall digital marketing strategy.
There is a continuous improvement on how analytical tools gather consumer insights meaning a business can really improve their digital marketing strategy. Analytics gives you a window into the results that your marketing efforts have achieved. This helps you tie business results to specific marketing campaigns, which can guide your investment choices. Additionally, you can use this data to adjust your marketing strategies and improve your results.
Clixterra team has been instrumental in helping us exponentially grow our business
Clixterra has been such an important part of our growth story. My first ever campaign took place in May 2019 and delivered 15x ROI. To this day, it still blows our mind.
Clixterra makes sure that our campaigns are executed by reaching the right people and getting the best possible placements online. We always know we’re going to get great results.