Social media should be part of any business digital marketing strategy. Sharing content, building links, and increasing engagement is an effective way. if you are only using social media for organic traffic, then you are lacking the potential use of social media.
Promoting your business on Social media allows you to reach even more of your prospective audience at a low cost. Turn these users into followers and continue marketing your products/services.
Facebook is the most popular place for social media marketing. It is especially popular for local advertisers and is now used by 74% of them.
Let’s take a look at 9 reasons why so many brands are advertising on Facebook and why you should be, too.
Advertise on Facebook as per your budget demands. You can set your daily budget from the start, and Facebook stops showing your ad when the ad spends lasts. Raising your budget will lead to reaching more users.
2. Facebook Ads Work
According to the eMarketer survey, 96% of social media marketers consider Facebook the best social media platform for ROI. This is for both B2C and B2B companies.
3. Your Audience is on Facebook
People don’t just have accounts on Facebook, they spend an average of 40 minutes per day on the platform. More than 2 billion users have an account and 1.55 billion access the platform every month.
4. You Can Target Specific Users
Users on Facebook have been updating their interests. Through this, it will be easy to target the people who are most likely to become your customers.
You can target customers by age, gender, location, job title, industry, marital status, and interests. You also have the option to filter by connections (for instance, friends of users who already like your page) and behavior, includes recent purchases and life events too.
Target using the Lookalike audience which is similar to your current audience, meaning there is no need to guess demographics.
5. Facebook Offers Retargeting
Reach the right users through retargeting. Users who previously visited your website used your mobile app or gave you their email address will become your targeted audience. As they are already familiar with your business, they are more likely to start a free trial or make a purchase.
6. Ads Are highly customizable
Facebook lets you select the type of ad, define your audience, and set your budget and time period. Facebook is highly customizable. It has a variety of ad formats, delivery, and bidding options ( pay per impression, pay per like, or pay per action ).
7. Facebook Provides Useful Analytics
Measuring the success of your ads more complicated. In that case, Facebook provides you with insights related to your goals. Many of these are about how users reacted to your ads.
In addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates. All these real-time metrics allow making changes to your ads as necessary.
8. You Can Add Custom Button
The CTA buttons of Most types of digital ads that lead to a landing page on the business’ website. When users need more information before they make a decision Facebook ads can send users to your website. There are other CTA buttons like, Apply Now, Book Now, Contact Us, Download, Sign Up, and Learn More.
9. Facebook Offers Video Ads
You might have noticed that the majority of posts on your Facebook newsfeed are videos. This is because most users prefer watching videos than reading content. Video ads allow you to grab more attention on Facebook.
If you want to expand your reach on the social platform the essential way is to advertise on facebook.
Throughout, your overall digital marketing Facebook ads play a key role in increasing awareness for your brand, attracting leads, and sometimes even converting users into customers.