Many business owners and marketing executives find themselves overwhelmed trying to decide if pay per click is the best option for their marketing spend.
PPC or Pay-per-click ads can drive a good return on investment. But, if you don’t understand how PPC works, it can quickly drain out money without seeing an increase in traffic or sales.
PROs
A big advantage of PPC advertising has over other marketing channels is faster testing. When you launch a new campaign, you can quickly ascertain how effective (or ineffective) your website and calls-to-action are.
By analyzing traffic through PPC you will be able to learn what needs to be changed or improved on your site. And if you use A/B or multivariate testing, you can obtain this data even faster, with greater accuracy.
We recommend our clients to create landing pages, testing those pages against each other through PPC, and constantly improving and changing the landing pages. This will increase conversions and drive a higher ROI.
PPC is a great option for your company. PPC allows you to make data-driven decisions to ensure your marketing dollars are driving revenue.
Cons
PPC can drain out your budget if you don’t know what you are doing, and the worst thing is most people don’t. Even if it’s a good marketing firm often goes about PPC the wrong way.
Exact PPC advertising is all about making decisions based on data, and then using that data to constantly improve your PPC campaigns, landing pages, and websites.
Building a campaign is not important, making possible to obtain a strong ROAS is the biggest achievement for both marketers and businesses.