E-tailers

Kelkoo Group dramatically increases their clients’ traffic with Shopping ads

Problem

With coverage spanning 31,000 merchants referencing 220 million products worldwide, Kelkoo Group is a comparison shopping service (CSS) dedicated to creating and optimising visibility for online retailers. Kelkoo Group was looking for new ways to significantly increase the volume and quality of the traffic it sends to retailers, and consequently launched Shopping ads campaigns on Google in September 2017.

Goal

Increase volume and quality of traffic to retail clients

Strategy

  • Joined CSS Partner program
  • Began advertising on Shopping Ads

Result

  • Produced conversion rate improvements for our retailers
  • Reduced our clients’ cost per sale