Search Engine Marketing

ForRent.com Increases Online Visibility, Traffic and ROI With Google’s Dynamic Search Ads

Problem

What can a leading online home search destination do to increase online visibility in a rapidly changing digital market? Implement Dynamic Search Ads (DSAs), of course. See how ForRent.com used the AdWords tool to expand its online visibility, increase click-through rates, and lower costs.

Goal

  • Expand online visibility at scale

  • Achieve higher return on investment

  • Drive more conversions

Strategy

  • Implemented dynamic search ads in a three-month test

  • Combined dynamic search ads with remarketing lists for Search ads

  • Invested 17% of AdWords budget in dynamic search ads in 2015

Result

  • 26% higher click-through rate versus non-dynamic search ad campaign average

  • 30% lower cost-per-click (CPC)

  • 37% decrease in cost-per-acquisition (CPA)