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What can a leading online home search destination do to increase online visibility in a rapidly changing digital market? Implement Dynamic Search Ads (DSAs), of course. See how ForRent.com used the AdWords tool to expand its online visibility, increase click-through rates, and lower costs.
Expand online visibility at scale
Achieve higher return on investment
Drive more conversions
Implemented dynamic search ads in a three-month test
Combined dynamic search ads with remarketing lists for Search ads
Invested 17% of AdWords budget in dynamic search ads in 2015
26% higher click-through rate versus non-dynamic search ad campaign average
30% lower cost-per-click (CPC)
37% decrease in cost-per-acquisition (CPA)
